Think about food less.
Trust yourself more.
Get the mindsets & skills that give you back the joys of eating.
Plot twist: you don’t need to be ‘fixed’
Basing your worth on your weight, diet, and appearance is deflating…
Navigating a society obsessed with social currencies of thinness and beauty can be demoralising.
And the continual conveyor belt of wellness trends, detoxes and “lifestyle changes” leaves you feeling frustrated, overwhelmed, and inadequate.
You’ve spent years of your life grading yourself based on what you ate that day and what you weighed that morning. Always hoping the next diet will be the answer.
As soon as you reach your *goal* weight, you’ll be happy…
Your most binge-triggering time of the day is after work, exhausted—ruminating over what happened that day— convincing yourself you ‘deserve’ another slice because you’ve “had a bad day”…
It hurts because you're painfully aware that you turn to "bad" foods for comfort and distraction when you're stressed.
There’s an annoying voice that pops up, second-guessing every-single food choice you make, insisting that it has to be of the highest nutritional value (and causing anxiety if it’s less than “perfect”.)
Maybe you have intense sugar cravings and worry you’re "addicted to food", continually finding yourself in this clouded sense of obsessional and mindless eating patterns.
When you look at photos of yourself in swimwear, you fall down the look-how-thin-I-used-to-be rabbit hole, romanticising about how good it will be when you’re that thin again.
Or maybe you've experienced ideal weight "success" in the past and have since noticed it's much harder to maintain a "healthy" weight than you thought - now, you're white-knuckling urges, and it's hard to let go of the "glamourous, golden days".
Anytime you pass a mirror, your brain automatically spits out negative comments on the size of your stomach and thighs.
You’re constantly body checking and comparing yourself to when you were "smaller" — but you're sick of the self-criticism and the headspace it takes up.
IT'S EXHAUSTING RELENTLESS, AND QUITE FRANKLY, UPSETTING.
Deep down, you know you're not meant to feel this way.
Trigger Warning—
Restriction Creates Rebellion
It’s human nature to rebel against food restriction.
Constantly trying to control your food and weight is exhausting.
But what if there was a way to consciously decide how you respond, how you treat yourself, and how you show up in the world?
To live a life free from scarcity.
To stop the perpetual shame over food.
A life where you no longer worry about your calories, macros, and protein intake.
Imagine a life where you can be free to be you…
wholly and unapologetically you
(free from the grips of toxic diet culture)
Stop restricting and feel free in your body.
Picture this… you’re out for dinner with friends.
It’s your turn to order, and you feel no stress about the portion size. No worry about the calories.
You’ve chosen something that your body wants. And you’re going to enjoy every last mouthful until satisfied.
But in reality, the food isn’t even the focus of the evening. You’re there to spend time with your friends.
You’re there for the laughs.
The conversation. The memories.
Just imagine all of the mental space you'd have if you didn’t worry about food restriction, calorie counting, or cutting carbs.
Imagine…
Trusting your body when it tells you it’s hungry
Finishing your meal when you feel satisfied
Not letting your day be dictated by how “good” or “bad” you eat
Strengthening your emotional muscles in order to process your feelings + move on
This is all possible through discovering The Joys of Eating.
Cycling in and out of "control" is not the answer
And I know this to be true
…because I was a keen nutrition enthusiast; a sugar quitter, a matcha drinker, a real“foodie” with the goal to be thinner, smaller, “perfect”.
I felt like I had to be “perfect” with my food every day or I'd gain weight.
I spent SO much of my life restricting food, planning secret binges, regretting those binges, dieting, and obsessing about food and my body.
And as my passion grew, I certified as an Integrative Nutrition Health Coach and scored my dream job at a global wellness brand that helped people quit sugar and processed foods.
While working 9-5, I side-gigged my own virtual private coaching practice, totally inspired 🤩 by the same sugar-free, paleo, clean-eating -esque food values within my company.
…because I thought that was the way to help clients build a healthy relationship with food.
But then I started to recognise a common thread…
Clients shared similar struggles trying to stay “in control” and “on the wagon”, fearing sugar and white carbs.
The truth was, I could painfully relate to the internalized guilt and shame associated with getting ice cream after a movie OR eating cake to celebrate a birthday (normal moments of human connection and joy) simply because “it wasn’t sugar-free or paleo.”🙄
Now, I realize I was complicating things by holding incredibly moral high standards of eating, giving power to perfection, and playing into what was “diets in disguise” at the time.
Recognizing this stronghold of beliefs that lead to so much food stress, guilt, and body disatisfaction was a real eye-opener.
and I knew I had some serious work to do.
That’s when I discovered an approach to eating that changed everything...
Intuitive Eating.
I learned to respect my body instead of criticising it. I had full permission to enjoy all food, instead of restriction & diets.
Food became a safe, morally neutral source of pleasure - not a pass/fail test.
Food became enjoyable and nourishing - not stressful.
I released myself from the belief that I needed to "fix" my body for my life to begin.
I learned that old dieting patterns could be unlearned, and intuition, trust, and self-kindness can be rebuilt.
And freedom, ease, and joy with food is possible for you, too.
Are you really friggin’ over…
🍫 Shame-eating really quickly, then hiding the evidence
🥤 Constantly trying new “lifestyle changes”(a.k.a. diets dressed up in fancy packaging)
🚴♀️ Often regretting the food choices you make and trying to “undo” what you’ve done
🪄 Trying to trick your body into shrinking because you don’t feel secure in your own skin
👙 Thinking you’re broken because you don't look how you “should”, (according to Instagram)
Introducing:
The Joys of Eating is a 6-month mindset-shifting, intuitive eating coaching experience that focuses on transitioning from self-control to self-connection.
With guided support and coaching, you will embody a new way of being with food and your body.
One that doesn't revolve around willpower, motivation, and "trying to control" what you eat.
I created The Joys of Eating Coaching Program to help women out of the mindset that creates the restrict - binge cycle.
(because it’s the thinking, not the behaviours, that get us into this mess to begin with)
Redirect your focus inwards to create space for what matters & become the person you most want to be.
HERE’S WHAT THE TRANSITION FROM
Restrictive Mindset to Intuitive Mindset
with The Joys of Eating program can look like for you:
🧠 Shifting patterns of emotional-binge eating — your life no longer revolves around “I shouldn’t be doing this" or chasing the “right” solution because you FINALLY understand how closely binge eating is tied to restriction.
🧠 You no longer rely on diets, or their sneaky counterparts; cleanses, meal plans, calorie counting to dictate decisions around your health.
🧠 Instead, you have a deep understanding of why dieting doesn't actually work — you’ll wonder how you ever believed restriction was ever the answer.
🧠 Uncovering a heightened level of self-awareness and know-how to identify unhelpful thinking so you can effectively respond to it, ensuring you make the right decisions for you and your body. Not what you “think” you should be doing.
This Is About Self-Connection, Not Self-Control
...because controlling your body only leads to more of a desire to control food and your body.
...and because relentless weight focus is keeping you preoccupied with food 🔄
This is NOT about exchanging the hope-of-being-thin for an endless future of weight gain or never liking your body.
This is not about giving up or letting go of yourself…
Reestablish the relationship you have with yourself
THIS IS about understanding that while you need your body to be healthy, you can stop restricting AND feel free in your body because your size isn't a measure of your "success" "health" "self-worth" or security in this world.
THIS IS about unlearning unproductive coping mechanisms, attuning to your innate hunger, fullness, and satisfaction cues, and embodying emotional freedom to reclaim your ability to regulate your food and weight naturally.
By using my 3-part coaching framework, together we will reestablish the relationship you have with yourself so that you can make intentional choices with food rather than impulsive choices.
It's Time To Experience Freedom, Trust & Joy with Food
Click the button below to get started in The Joys of Eating Program
Live Your Life Now - Not 5, 10, or 15lb From Now
It’s time to come back home to yourself
Even though you know diets are unsustainable and don't work; you don't trust yourself without one.
And not trusting yourself is a scary feeling.
But trust is our integrity; it’s who we are.
Develop the muscle of trusting yourself again, so you can listen to your gut and make decisions about what you truly need without second-guessing yourself.
You can be free from worrying about what everyone else THINKS, without the "mind drama" of having to adapt your eating, so you seem "normal" around food.
To be able to go out for dinner, really enjoy the meal and engage in the meaningful moments made with friends because you feel at home in your body, and trust yourself to respond to your hunger, your fullness, and satisfaction cues.
I'm going to show you exactly how to eliminate the wagon all together
because you can’t fall off a wagon that you’re not on…😉
With a combination of 1:1 support, video modules, and curated resources, you'll move through the complete mental, physical and emotional process of The Joys of Eating program:
Part 1 | Mental
Unlearn
First, we unlearn diet mentality, removing the biggest obstacle to perceiving and responding to internal body cues.
PART 2 | Physical
Attune
Then, you’ll practice eating with attunement to physical hunger, fullness, and satisfaction cues.
PART 3 | EMOTIONAL
Embody
Lastly, you’ll embody self-trust and connection to finally experience emotional freedom, calm, flexibility, and a sense of feeling at home in your body.
The Joys of Eating Program transitions you from feeling chaotic to feeling grounded with food.
Learn how to trust and respect your body so that you can focus on the meaningful, important things in life.
Let's break The Joys of Eating Program down even more:
Part 1 | Mental
Unlearning Diet Mentality
🧠 Unpack unconscious thoughts and feelings that drive icecream-Netflix binges, by bridging an understanding between what you think, what you do, and the results you create ~ we address the root cause first, rather than trying to wrangle the rebellious behaviour (because changing your behaviours first, only works temporarily).
🧠 Loosen the grip of unsustainable food rules, self-deprecating body chatter you've held for years so you can begin to distance your efforts of restraint and control as the core measure of your self-worth.
🧠 Transition out of a restrictive mentality by detangling yourself from the messages you've held about your body, your worth, and how "clean" you eat (hint: structure doesn't have to be about taking things out...it can also be about permission and putting things in...)
🧠 Turn up the volume of your internal voice and get to know yourself better ~ back to the truest, most authentic version of yourself before diets the pressure of weight loss came into your life.
🧠 Repack your brain with deliberate, on-purpose thinking that supports your ability to build self-trust, worthiness, and the freedom you truly seek.
PART 2 | Physical
Integrating Body Attunement Practices
👂🏼 Tap back into your body's innate feedback tape and practice responding, so you can move from "intellectual understanding" to "actually feeling" calm, safe, and relaxed in your body.
👂🏼 Focus on practical ways to rebuild body trust, moving the body to a fed-nourished state - this process becomes tangible and concrete because you have done the unlearning to mentally allow your body to guide you towards the foods you truly need.
👂🏼 Untangle the hunger, fullness, and satisfaction signals needed to normalise the whole experience of eating; when your body tells you what it needs, you know that it's your job to honour it.
👂🏼 Practice experiencing pleasure and satisfaction - the feeling that you've had something delicious, enjoyable, and emotionally nourishing - you've made the internal shift to be able to stop eating the birthday cake because you’ve had enough. You are physically and emotionally satisfied. 🧁
PART 3 | Emotional
Embodying Self-Trust & Connection
🤍 Navigate difficult emotions and situations without desperately grasping for the next diet or 'safety' through controlling - even when fear, criticism, or self-doubt tries to bring you down, you have the emotional muscles of listening, allowing and processing your 〜human-ness 〜 to then move on with your day.
🤍 Become one of those people that has a 3/4 pint of Haagen-Daz in your freezer for over 2 weeks because you know how to feel instead of avoiding yourself and how to come back home to the most whole, grounded, connected, *sometimes messy* self.
🤍 Resist the need for a "plan", "lifestyle change" or "ideal body size" to allow you to feel enough. Instead, you rely on your own worth and are no longer dependent on something external like the right camera angle, lighting, or a compliment from a stranger to change how you feel on the inside.
The Joys of Eating coaching program provides a flexible structure that allows for individual support within a larger framework.
The program is designed to guide you towards freedom, trust, and joy with food & your body via Intuitive Eating Principles, coaching models, curated resources, and reflective worksheets.
The Joys of Eating combines private 1:1 coaching with online learning modules, resources, and assignments to help you transition from feeling "out-of-control" to “connected” with your body.
The Joys of Eating Program Features:
12 COACHING SESSIONS WITH BERLEENA
Coaching offers you my 100% attention, deep listening, and reflecting back, so you can gain a higher-level view of what stops you from feeling freedom with food.
Coaching offers an unbiased perspective on how you can manage your own internal dialogue, emotions, and actions to meet your needs and serve your highest good.
PRE-RECORDED VIDEO MODULES
The pre-recorded modules inside your private coaching platform are designed to walk you through a self-validating program framework. This framework means you can take your pre-formed knowledge, ideas, tools, and practice into your coaching sessions to make the most of our time together.
ACTIONABLE RESOURCES
As we work through each program phase, you’ll receive resources to support session discussions and take conceptual learnings into action.
EMAIL SUPPORT BETWEEN SESSIONS
An open touchpoint is available to you for additional questions, self-reflection, or aha’s! that naturally come OUT between sessions. Let it out, write it, get unstuck.
1:1 COACHING FROM HOME
Conversation from the comfort of home facilitates a level of connection whilst allowing for freedom and location flexibility.
Sounds great!
So how much does it cost?
“The most impactful thing you can ever experience is the back-and-forth with another human being who sees you already in your wholeness." - Simone Grace Seol
MOST ACCESSIBLE
6 monthly payments of $472 USD
Yes! A payment plan is exactly what I need right now!
BEST SAVINGS
A one-time payment of $2,700 USD
Great! I’ll save $132 & pay in full.
Both payment options give you full support to The Joys of Eating Program.
And yeah, these prices are a *smidge* higher than another personal trainer or juice cleanse🥤
… because this is a different level of self-investment ;)
Seriously, what’s more sustainable than learning HOW TO think more intentionally?
How to discover your own answers (not be "fixed").
How to navigate your own discomforts (because you'll never not have challenges).
Often we're too close to our own "mind drama" to untangle our own knots. It's difficult to solve problems with the same thinking we used that created them.
There is no greater ROI than investing in your own mindset. YOU are the most important asset in your life.
Just like anything in life, you get true value back through committing yourself, fully.
When you have skin in the game, you raise your game.
Aligned decisions that make you grow are going to take you out of your comfort zone. And there can be so much beauty... and value in that alone.
I'm standing by to support you. If this is a good fit for you, then it’s a good fit for me.
Find out by scheduling a consult below.
Just imagine where you'll be 6 months from now...
You don’t trick your body into shrinking because you think it’s the body you “deserve”.
… instead, when you see another woman's body, you think, “this is my body – other women are thinner, oh well!”.
You accept that what other people think about your body isn't what you have to"fix" - you're not Goldilocks. You'll never be just right in everyone's eyes.
You wear clothes that fit and don't question your worth if they feel too tight – you just buy new clothes that feel comfortable and focus on getting your needs met.
You observe more consistent and helpful patterns of thought, emotion, and behaviours towards your eating — you feel much more calm, natural, and aligned to yourself than ever before.
You've cultivated greater self-trust in your body, and you're continually learning through experimentation.
You believe your own body can guide you toward food choices that truly feel nourishing
(and you pretty much only think about food when you are hungry.)
You're modeling the non-dieting adult you wish you had growing up, prioritising your mental health, seeing food as neutral, experiencing pleasure and satisfaction in food.
You move your body because it makes you feel good, no matter your body size. You exercise because you enjoy it, not because you think you have to.
Stop straining your body through food restriction & relearn how to honour your bodies natural instincts around food
Want to know if The Joys of Eating Program is the right fit for you?
Let’s find out!
Do you…
know restrictive eating doesn't work, and you don’t want to go on another diet? — maybe you’ve realized you're dealing with something mental and emotional and you want help.
consider yourself to be self-aware, growth-minded, reflective, and curious?
believe you're capable of change and feel ready to make shifts in how you relate to yourself, body, food, and self-worth?
feel ready to set new intentions, challenge current beliefs, and take meaningful action toward what you truly want and need for yourself?
see the connection between poor body image and obsessive behaviors with food? — You’re open to setting aside intentional weight loss goals so you can focus on building trust with food and body for the long term.
value investing in yourself and believe it is one of the best ROI’s for your mental-emotional health?
If you answered YES to any of those questions, now is the right time to join The Joys of Eating Program.
Your future self will be so grateful.
Kind Words
〜 scroll up to learn more about the program☝🏽 〜
Join the waitlist to be notified about the next program intake.
MATERNITY LEAVE WAITLIST PROCESS
STEP 1 Click the Start button below and complete the form to register your interest for The Joys of Eating.
STEP 2 I’ll reach out in to arrange a follow-up free consult - a casual conversation to find out what unhelpful patterns your brain is up to, and what’s really at the root of your “food stuff”. You’ll discover how you can move towards more freedom, trust, and joy with food and your body.
STEP 3 Following a mutual fit, I’ll help you onboard into the program, and we’ll begin your life-changing* work together 🎉
The insight gained is life-changing. I never realized what diet-mentality was and how deeply engaged I have been in it. It's a truly holistic, beautiful approach to healing your relationship with food from the very heart of the matter.
—SOFIA N —