remember the last time you didn’t judge your food?
probably not.
Everyone thinks dieting is how to get healthy - except, what if it’s not?
We’ve been sold the message that dieting is a part of a healthy lifestyle for SO long that few of us even question it.
...but we know diets don’t work.
...and we don't trust ourselves without one.
Diets teach us...
to obsess over measuring our “success” with food.
to define our self-worth by a number on a scale or how “clean” we eat.
ignore body cues, cravings, or skip meals to make up for being “bad.”
use other people’s success stories as rationale for why we just need to “try harder.”
Did you know that dieting and food restriction frequently lead to binge eating?
Diets cause binge eating because deprivation around food is unsustainable.
You are bombarded with the message that thinness is the goal.
Then you will be happy.
Then you will feel enough.
As a result, we've developed socially acceptable food anxieties that drive us to manage our bodies to a standard that's unrealistic to most.
6 Week Challenges
12 Week Programs
“Lifestyle Change”
Clean Eating
Plant Based
Health Kick
Whole30
Cleanses
Detoxes
Noom
Paleo
Keto
Most women I speak to have undergone an eating shift, in some version of their own. The moment where they learned that food was not a neutral actor and developed, intentionally or not, a ‘relationship with food.’
Do you…
Feel guilty if you don’t read the label of everything you eat?
Beat yourself up if you break one of your own food rules?
Genuinely believe that you will start living your life once you are thinner?
I get it, I’ve been there too.
This is a form of perfectionism expressed through food.
Honestly, even super trendy lifestyle changes (I’m looking at you Whole30, Paleo, Keto) are really just diets in disguise.
My name is Berleena Watson, I’m an Intuitive Eating Coach and I help women end dieting and binge eating for good.
I’m on a mission to build up smart, curious women by turning their focus away from food rules, diets, and superfood splurges.
Instead?
Turn their focus inwards so they can start winning at their own game and feel freedom, trust and joy in their body.
MY STORY
Since age 16, I read EVERY Women’s Health magazine and dogeared all the healthy cookbooks I could get my hands on.
That time I was so “dedicated” I BYO’d my own salad while my friends ate at In & Out Burger 🙄
“I was an keen nutrition enthusiast; a sugar quitter, a matcha drinker, a real “foodie” with the goal to be thinner, leaner, healthier and better.’’
I felt like I had to be perfect with my food every day or I would gain weight.
I would eat healthy through the day, then at night, I’d binge. I would fall into a spiral of “well there’s no point stopping now!” and go into autopilot-numbing mode, then later feel painfully guilty about all the hard work I had “undone”.
I spent SO much of my life restricting food, planning secret binges, regretting those binges, dieting, and obsessing about food and my body.
And then something happened that changed everything:
I learned how to eat intuitively and practice body respect.
—food became a source of pleasure & nourishment, not stress—
Imagine being about to:
Trust your body when it tells you it’s hungry.
The ability to stop eating when you feel full (or something no longer tastes good).
Not letting food have control over you or letting your day be dictated by how “good” or “bad” you eat.
Letting go of your inner "food police" (and second-guessing your food choices).
... to discover the joys of eating again!
And I’ll tell you what that belief shift was for me:
Old dieting patterns can be unlearned, and intuition, trust, and self-kindness can be rebuilt.
You can rebuild the trust that your body still "works" and you can eat intuitively.
I realised my struggles with food were never about "fixing" what I was eating:
"Work on my food ‘stuff’ turned out to become a powerful entry point into exploring my authentic self; my thinking, my beliefs, my values, and what was truly meaningful in my life”
I have learned how to become more in tune with my body and become more trusting of myself.
And as I became more compassionate to myself, I became who I wanted to be both personally and professionally.
For women ready to ditch food rules, diets and full sleeve chocolate biscuit binges. You’ll get a guided Intuitive Eating Journal (no calorie, macro counting here!) so you can stop falling off the wagon and letting food stress take over more important moments.